Product

Turn website enquiries into organised leads and booking opportunities.

An AI-powered website assistant connected to your business CRM.

At a glance

Varta ChatBot in short

CONNECTED BUSINESS CONVERSATIONS

Every conversation, connected to your business.

With Varta Chat

What it is

## Your website's intelligent enquiry and booking assistant

Varta Chat is an AI-powered conversational assistant that connects directly to a business website's CRM, helping visitors find information, explore services and initiate booking requests without navigating complicated forms or waiting for manual responses.

Unlike a standalone chatbot, Varta Chat works as an extension of the business's existing website and CRM infrastructure. It retrieves dynamically updated business information from the connected CRM, while supplementary SEO and GEO/LLM information sources help provide additional context about the business, its services and offerings.

### From conversation to booking request

Visitors can interact with Varta Chat through a chat widget on the business website. They can ask questions, explore available services, identify the appropriate person or team and enquire about suitable appointment times.

When a visitor wants to book, Varta Chat helps check availability and collects the relevant booking information. The request is then submitted for human confirmation rather than being treated as an automatically confirmed appointment.

### Connected to your existing CRM

Every enquiry can become part of the business's existing CRM workflow. Depending on the configured assignment rules, leads can be associated with a selected person, the appropriate service provider, department or assigned job.

The relevant team members can access the enquiry, receive notifications where configured, review the conversation history and follow up with the potential customer.

### Human-led customer conversion

Varta Chat assists with the initial stages of customer engagement, but it doesn't replace the people responsible for managing customer relationships. It helps organise the information and booking intent so the appropriate representative can take over, answer further questions and work towards converting the enquiry into a customer.

### Designed around your business infrastructure

Varta Chat can be integrated into websites developed by Prabhabi as well as other compatible websites, depending on the available CRM and integration requirements.

The result is a more connected website experience where customer conversations, business information, booking requests and lead management work together.

**Varta Chat helps your website do more than answer questions. It helps turn conversations into organised business opportunities.**

What becomes easier

Today

Website visitors often leave without making an enquiry because finding the right information, service, person or available appointment takes time. Meanwhile, business teams have to handle repetitive questions, collect customer details and organise booking requests manually. When website conversations aren't connected to the CRM, valuable enquiries can become difficult to track, assign and follow u

With Varta ChatBot

A more organised journey from website enquiry to booking request and human follow-up. Visitors can get relevant information and explore availability through conversation, while enquiries are captured in the connected CRM and made accessible to the appropriate team members for timely follow-up and conversion.

What it does

  • AI-powered conversational website chat widget.
  • Direct integration with compatible website CRM systems.
  • Dynamic retrieval of updated business information from the connected CRM.
  • Supplementary business context through SEO and GEO/LLM information sources.
  • Conversational assistance for customer enquiries.
  • Service and offering discovery through chat.
  • Person, team and department-oriented enquiry handling.
  • Appointment availability checking.
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  • Booking request collection and human confirmation workflow.
  • CRM-connected lead capture.
  • Configurable lead assignment and routing workflows.
  • Enquiry and conversation history available to relevant CRM users.
  • CRM notification support where configured.
  • Integration with Prabhabi-developed and compatible third-party websites.

Who it's for

  • Businesses with a website and an integrated CRM that receive customer enquiries, offer services, manage appointments or need to route potential customers to specific people or teams. Suitable for hospitality, healthcare, beauty and personal care, automotive, education, consulting, professional services, retail and other enquiry-driven businesses.

In practice

  • A visitor opens the conversational chat widget on the business website.
  • The visitor explains their question, requirement or booking intention.
  • Varta Chat retrieves relevant business information from the connected CRM and supplementary SEO/GEO information sources.
  • The assistant provides relevant responses and helps the visitor explore suitable services, people or teams.
  • If the visitor wants to book, Varta Chat checks the relevant availability and collects the required booking details.
  • The booking request is submitted for human review and confirmation.
  • The enquiry and relevant conversation details are recorded in the connected CRM.
  • The CRM workflow associates or assigns the lead to the appropriate person, department or job.
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  • The assigned team member receives the enquiry, reviews its details and follows up with the potential customer.
  • The human representative continues the conversation and works towards converting the lead into a customer.
Related

Works well alongside

Part of

Turn web traffic into loyal, paying customers

More of the people who find you actually make contact, and none of the ones who do get forgotten.

Talk to us

Ask us about Varta ChatBot

We reply to every enquiry ourselves. If we are not the right answer for what you are trying to do, we will say so.

Ready to turn your website enquiries into opportunities?

A short conversation about how your team works today, and whether this helps.

Varta ChatBot Get a Free Growth Check