Free · no obligation

We will tell you what we would fix first.

Most businesses keep paying for software long after it stopped bringing customers.

Send us what you are running today. We will look at it properly and come back with what we would change, in the order we would change it — including when the answer is that you do not need us yet.

What we look at

Three questions, answered honestly

Most businesses do not have a technology problem. They have a decision problem — what to use, what to connect, what to leave alone. These are the three we start with.

01

What are you actually running?

The tools, subscriptions and systems the business depends on day to day — including the spreadsheet everyone pretends is temporary. Usually there are more than anyone expects.

02

What is it costing you?

Not just the subscriptions. The real cost is usually the person re-keying data between two systems that do not talk to each other, and that cost does not appear on any invoice.

03

How do customers find you?

What happens between someone looking for what you do and someone contacting you — and where that path currently breaks or stops.

What you get back

A short, specific answer

A written summary of what we would do first, second and third, and roughly what each one involves. Written in plain language, because it is for you to make a decision with, not for us to look clever.

If some of it is work you can do yourselves, we will say that too. Knowing which of these is worth paying anyone for is most of the value.

CostNothing
ObligationNone
Sales follow-upOnly if you ask
What we needA description of how you work today
Who reads itUs. It is not passed on
The honest part

Sometimes the answer is to change nothing

We build and run our own software, and we have done since 2006. That is exactly why we are able to tell you when not to build any.

If what you have works, we will say so. If the thing you are considering would cost more than the problem it solves, we will say that. A recommendation we have to live with is a recommendation we think harder about — we implement what we advise, so we are not in a position to suggest something and walk away from it.

Start here

Tell us what you are running today

A few sentences is enough to begin. What the business does, what software you use, and what is currently frustrating you.